Author(s)
  Meyer, Tim.,Clampitt, Phillip G.

Source
  Business Communication Quarterly Jun 1995, v58n2, p. 3-7 (5 pages)

Abstract:
  A new course that focuses on the impact of evolving communication technologies on business is described. Two core questions are addressed in the class: 1. How does a manager or employee choose the appropriate channel for a given communication situation? 2. How does an organization choose which technologies are appropriate for its business needs? In the course, the questions are answered by examining strategic models, assessing specific technologies and presenting case studies. The underlying message of the course is that new technology does not necessarily equal better communication. Effectiveness not only requires mastering how a technology works but also understanding when to use it.