Author(s)
  Durutta, Nick.

Source
  Communication World Oct 1995, v12n9, p. 15-19 (5 pages)

Abstract:
  American business is seeing the emergence of a new world with shifting paradigms for the company and the job. The concept of communication is shifting, too. The new communicator's task is to process and channel the right information so that it reaches the right people at the right time in the right way. In today's organization, everyone needs to know all the information they need to do their jobs properly. There can be no secrets. Communicators must be the eyes and ears of the new organization, implementing communication channels to find out where workers need development, training and information, and then seeing that management is plugged in so they take action.