Author(s)
  Towler, Bernard.

Source
  Purchasing & Supply Management Jan 1996, p. 38-39 (2 pages)

Abstract:
  The aim of the act of communication is to identify the significance of communication skills for purchasing and supply professionals. Communication is even more important now for a number of reasons. First a negative, or preventive, reason. In a buying or selling organization, much time-wasting and expensive conflict and confusion can be avoided by effective communication. Communication is also part of image building. Professionals along today's supply chain, between the customer and the manufacturer, need to communicate effectively because of 3 principle reasons. The reasons are: 1. to contribute significantly to their organization's prosperity, 2. to enhance their own job satisfaction by having satisfied customers and well-informed staff, and 3. to survive in